BCS Berkshire Social Media Policy
1. Policy statement
1.1. This policy is intended to help committee members make appropriate decisions about the use of social media such as blogs, wikis, social networking websites, podcasts, forums, message boards, or comments on web-articles, such as Twitter, Facebook and LinkedIn
1.2. This policy outlines the standards we require committee members to observe when using social media on behalf of the branch and the action we will take in respect of breaches of this policy.
1.3. This policy does not form part of any contract of employment and it may be amended at any time.
2. Who is covered by the policy
2.1. This policy covers all members of the BCS Berkshire committee.
3. The scope of the policy
3.1. All committee members are expected to comply with this policy at all times to protect the privacy, confidentiality, and interests of our company and our branch members, partners, sponsors and other stakeholders.
3.2. Breach of this policy will be considered by the committee at a formal meeting and, in serious cases, may be treated as gross misconduct leading to suspension or removal of an individual from the committee.
4. Responsibility for implementation of the policy
4.1. The Chair has overall responsibility for the effective operation of this policy.
4.2. The Communications Manager is responsible for monitoring and reviewing the operation of this policy and making recommendations for changes to minimise risks to our operations and reputation.
4.3. All committee members are responsible for their own compliance with this policy and for ensuring that it is consistently applied. All staff should ensure that they take the time to read and understand it. Any breach of this policy should be reported to the Chair.
4.4. Questions regarding the content or application of this policy should be directed to the Communications Manager
5. Using social media sites in our name
5.1. Any committee member is permitted to post material on a social media website in the Branches name and on our behalf. Access to branch usernames and passwords is controlled through the Branch collaboration site on Huddle.
5.2. The Branch has no authority to control committee member’s use of social media in their own name and in pursuit of their own interests. However, we recommend that you follow the rules below in all postings, whether on behalf of the branch or for your own purposes.
5.3. Always write in the first person, identify who you are and what your role is.
5.4. Do not upload, post, forward or post a link to any abusive, obscene, discriminatory, harassing, derogatory or defamatory content.
5.5. Never disclose commercially sensitive, anti-competitive, private or confidential information. If you are unsure whether the information you wish to share falls within one of these categories, you should discuss this with the owner of the information or other relevant person.
5.6. Do not upload, post or forward any content belonging to a third party unless you have that third party’s consent.
5.7. It is acceptable to quote a small excerpt from an article, particularly for the purposes of commenting on it or criticising it. However, if you think an excerpt is too big, it probably is. Quote accurately, include references and when in doubt, link, don’t copy.
5.8. Before you include a link to a third party website, check that any terms and conditions of that website permit you to link to it. All links must be done so that it is clear to the user that they have moved to the third party’s website.
5.10.Do not post, upload, forward or post a link to chain mail, junk mail, cartoons, jokes or gossip.
5.11.Be honest and open, but be mindful of the impact your contribution might make to people’s perceptions of you and the Branch. If you make a mistake in a contribution, be prompt in admitting and correcting it.
5.12.You are personally responsible for content you publish into social media tools – be aware that what you publish will be public for many years.
5.13.Don’t escalate heated discussions, try to be conciliatory, respectful and quote facts to lower the temperature and correct misrepresentations. Never contribute to a discussion if you are angry or upset, return to it later when you can contribute in a calm and rational manner.
5.14.If you feel even slightly uneasy about something you are about to publish, then you shouldn’t do it. If in doubt, always discuss it with someone else first.
5.15.Don’t discuss colleagues, competitors, customers or suppliers without their prior approval.
5.16.Always consider others’ privacy and avoid discussing topics that may be inflammatory e.g. politics and religion.
5.17.Avoid publishing your contact details where they can be accessed and used widely by people you did not intend to see them, and never publish anyone else’s contact details.
5.18.Before your first contribution on any social media site, observe the activity on the site for a while before launching in yourself to get a feel for the style of contributions, the nature of the content and any ‘unwritten’ rules that other contributors might follow.
5.19.Activity on social media websites during office hours should complement and/or support your role and should be used in moderation.
5.20.If you notice any content posted on social media about the Branch (whether complementary or critical) please report it to the Communications Manager.
LEGAL, DECENT, HONEST & TRUTHFUL
|Branch Email Lists||Branch event alerts and cross promotion only if reciprocal promotion has been agreed
|Branch Website||Formal notices of events, news items, committee profiles. Can include posting partner events, don’t use for cross-branch posting
|Discussions, posting details of interesting events in the area from any source.
Write ups of events, committee meetings, on-going activity – conversational but professional
|Photos, sharing interesting /funny/innovative technical posts, comments – informal, don’t bother to spell check
|If you post a new discussion on Linked In, use the Share button to post on Twitter and Facebook as well.
If you like using Twitter post anything technical or relevant you like on BCSBerkshire and retweet BCS tweets on your own account.